Prompt Engineering

For professionals, creatives, and AI users who want to learn how to design precise, relevant, and creative prompts to get the best results from generative AI tools.

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1-day workshop

Overview

The Prompt Engineering Workshop teaches in a practical way how inputs for generative AI models are designed in such a way that precise, relevant and creative results are produced. Participants learn various prompting techniques, the targeted use of context, roles and restrictions, and how to adapt prompts to different tools and areas of application.

More accurate results

Get the results you need with thoughtful prompts.

Efficiency boost

Shorten the path from request to optimal results.

Cross-platform competence

Adapt prompts for different GenAI platforms.

Creative variety

Use prompting techniques to generate innovative content and ideas.

Target audience

  • Marketing and communications teams
  • Consultants, trainers, and creatives
  • Product and innovation managers
  • Technology enthusiasts who want to optimize GenAI outputs

Content

Module 1 - Basics of Prompt Engineering

  • What is prompt engineering and why is it important?
  • How generative AI works in the context of prompting
  • Overview of common AI tools (text, image, audio, video)

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Module 2 - Techniques for effective prompting

  • Structured prompts: roles, tasks, context, format
  • Zero-shot, one-shot, and few-shot prompting
  • Iterative prompting & gradual improvement
  • Use restrictions and rules in a targeted manner

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Module 3 - Application in various media

  • Text generation: content, ideas, concepts
  • Image generation: style, composition, details
  • Audio & video: creative and productive scenarios
  • Adapting the prompts to the respective tool

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Module 4 - Practical workshop

  • Live exercises in various tools
  • Comparing and analyzing results
  • Develop your own prompt libraries
  • Best practices & tips for everyday life

Prerequisites

  • No prior knowledge required.

Certification

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In-house training required?
We also offer all training courses as in-house training for your company.
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990
EUR
excluding VAT
and optional exam fee
Duration
1-day workshop
Exam
Location
Online
Select dateDownload brochure

Upcoming dates

Date
Guaranteed date
Location
Language
Price*
Exam*/**
Dates will be published soon.
Dates will be published soon.
* All prices in euros, excluding VAT
** Participation in the exam is optional

FAQs

Who are Bactrya training courses suitable for?
Our programs are aimed at anyone who is interested in artificial intelligence, is already working in this area or sees their professional future in it. Specialists, project managers and managers are addressed.
What previous knowledge do I need?
Foundation training does not require any special previous knowledge. Basic IT skills are helpful, but you can also balance them with your own preparation. Advanced programs may require certain knowledge. Details can be found on the respective course pages.
What proof of completion do you provide?
Regardless of whether you take the exam, we issue a Certificate of Attendance to all participants after every training course. You will also always receive a Certificate of Attendance from Bactrya for workshops. For programs that include an exam, an official certificate can additionally be obtained.
Will I receive a certificate if I complete the training?
After attending a training course, you will first receive a Certificate of Attendance from Bactrya. If you also take the optional exam and pass it successfully, you will receive an official certificate issued by AICCI or Austrian Standards, confirming the knowledge you have acquired.
How does a training course work?
Our training courses are hands-on and clearly structured. After a brief introduction to the topic, you will build solid knowledge step by step. This is supported by practical examples, interactive elements, and exchange with other participants. At the end, we answer any open questions, go through sample exam questions together, review the key content, and discuss common topics and typical questions.
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Depending on the date, the training takes place online or in person. You can find detailed information about the agenda on the respective course page.
Are the training courses online or on-site?
By default, our training courses take place online. On-site sessions can be arranged upon request.
Können ganze Teams geschult werden?
Yes. We offer tailored programs for companies that want to upskill entire teams or departments in the field of artificial intelligence. We will be happy to pepare an individual offer. Contact us to get started.
In which languages are the training courses available?
All training courses are available in German and English. Both language versions are equivalent in content and meet the same quality standards. Additional languages are planned. Please refer to the individual training dates to see which language the session will be delivered in.
Wie kann ich meine Teilnahme bezahlen?
Die Bezahlung erfolgt per Überweisung. Sie können zwischen Vorauszahlung und Zahlung auf Rechnung wählen. Diese Regelung gilt für alle Schulungen und Workshops von Bactrya. Die Rechnung ist vor Beginn der Veranstaltung zu begleichen.
Kann ich meine Teilnahme stornieren?
Eine kostenfreie Stornierung ist bis 15 Werktage vor Beginn der Schulung möglich. Erfolgt die Stornierung später oder erscheint der/die Teilnehmende nicht, wird die volle Teilnahmegebühr fällig. Diese Regelung gilt auch für Schulungen, die im Rahmen eines Schulungspakets gebucht wurden.

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